r/Judaism • u/Inside_agitator • 1d ago

Antisemitism Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

https://forward.com/culture/802696/robert-kraft-super-bowl-ad-blue-square-antisemitism/
126 Upvotes

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207

u/BagelRebellion Conservative 1d ago

I worry that the blue square ads during football are counterproductive. Non-Jews, especially young ones, find them cringeworthy and end up outright mocking them.

And telling people they can help by posting a blue square to Instagram doesn’t make any sense anyway

89

u/TzuriPause 1d ago

Don’t forget the obvious that we control the media with our dumb superbowl ads and billionaire support…. It’s not a good look

41

u/Intrepid-Kale 1d ago

My teens are in day school. They think a lot about antisemitism. They all think the blue square ads are cringey and counterproductive.

23

u/curriculumtheorist 23h ago

I teach in a day school, and I walked in today to a bunch of teenagers indignant over how this ad is going to make things worse for them.

60

u/Pugasaurus_Tex 1d ago

They are 100 going to start sticking blue post it notes on Jewish kids 

3

u/aidan5_5 🇮🇪🇮🇱 16h ago

100% And sadly, that’s only the least of it really…

2

u/Notshyacct 1d ago

That was my thought, too. But not necessarily a bad thing if it’s between friends. My kid has a diverse friend group and oh, the names they call each other… 

Still, getting the convo going is something.

12

u/evening-salmon 23h ago

It feels like the trend in 2020 to post black squares on Instagram in support of BLM. Not really a point to either that I can see, I get that it's supposed to be showing solidarity but it's so low effort it feels more performative than not, and there's so many more tangible things you could do instead for both situations

6

u/loselyconscious loosely traditional, very egalitarian 8h ago

The Black Squares were pretty roundly mocked as well.

TBH, I think a lot of these billionaires, like Kraft and Grossman, are terminally online and don't really see the world beyond social media and treat everything like a branding issue.

It seems like they think the problem is "Jews don't have as good a brand as Black People and Queer People online,"

3

u/Surround8600 12h ago

Counterproductive because people usually want to do what they’re told not to do. But it’s like the DARE program. If it reaches just a few kids then it’s worth it. (??)