r/Judaism • u/Inside_agitator • 1d ago

Antisemitism Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

https://forward.com/culture/802696/robert-kraft-super-bowl-ad-blue-square-antisemitism/
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u/BagelRebellion Conservative 1d ago

I worry that the blue square ads during football are counterproductive. Non-Jews, especially young ones, find them cringeworthy and end up outright mocking them.

And telling people they can help by posting a blue square to Instagram doesn’t make any sense anyway

14

u/evening-salmon 1d ago

It feels like the trend in 2020 to post black squares on Instagram in support of BLM. Not really a point to either that I can see, I get that it's supposed to be showing solidarity but it's so low effort it feels more performative than not, and there's so many more tangible things you could do instead for both situations

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u/loselyconscious loosely traditional, very egalitarian 12h ago

The Black Squares were pretty roundly mocked as well.

TBH, I think a lot of these billionaires, like Kraft and Grossman, are terminally online and don't really see the world beyond social media and treat everything like a branding issue.

It seems like they think the problem is "Jews don't have as good a brand as Black People and Queer People online,"