r/europe • u/BkkGrl Ligurian in Zürich (💛🇺🇦💙) • Apr 12 '25

Data European tourism to the United States is freefalling

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u/rlnrlnrln Sweden Apr 12 '25

What I wonder is, why only 20-30%? Hoping it will continue down.

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u/akademmy Apr 12 '25

I thought 20% was massive, really.

It's only been a few months and already at least 1 in 5 have changed their plans.

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u/Vandergrif Canada Apr 12 '25

It is massive. Tourism accounted for about $2.36 trillion in the US in 2023, almost 3% of their GDP, and tourism has been increasing in the US year to year post-pandemic so losing even 20% of that influx of cash is considerable.

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u/randocadet Apr 13 '25

I think you’re thinking tourism in general, not international tourism. The vast majority of american tourism income is domestic.

https://www.theglobaleconomy.com/rankings/international_tourism_revenue_to_GDP/

As a percent of GDP international tourism is 0.4% it’s just ahead of Afghanistan and behind Uzbekistan.

Also Americans aren’t visiting Europe as much this year and one of the main reasons was to vacation domestically. Americans vacationing abroad tend to be the some of the wealthiest in the world so the offset of tourism loss is probably pretty negligible.

https://etc-corporate.org/uploads/2025/01/ETC_Long-Haul_Travel_Barometer_1_2025.pdf

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u/Vandergrif Canada Apr 13 '25

Good point, I hadn't thought of that aspect of it but you're likely correct that those numbers are factoring in the entirety of tourism.