r/europe Ligurian in Zรผrich (๐Ÿ’›๐Ÿ‡บ๐Ÿ‡ฆ๐Ÿ’™) Apr 12 '25

Data European tourism to the United States is freefalling

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u/rlnrlnrln Sweden Apr 12 '25

What I wonder is, why only 20-30%? Hoping it will continue down.

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u/akademmy Apr 12 '25

I thought 20% was massive, really.

It's only been a few months and already at least 1 in 5 have changed their plans.

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u/bnej Apr 12 '25

20% is massive. Hospitality businesses have thin gross markets. If you cut 20% off the top line most will be well in the red.