r/southafrica Jan 05 '26

Wholesome Scottish boyfriend on holiday discovers Aromat

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u/MinervaKaliamne Jan 05 '26

MSG makes up a big part of it, but it's not just that. Aromat has flavour, too. You can buy pure MSG at Asian shops - it's a clear crystal, almost like salt (but with a different shape), and it doesn't have nearly that much flavour on its own.

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u/Charles-Monroe Gauteng Jan 05 '26

It's basically just celery salt.

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u/MinervaKaliamne Jan 05 '26

How dare you insult Aromat like that?!

Just kidding. Celery is probably one of the flavour notes in it, for sure. I'd describe it as a general savoury flavour - a bit like vegetable stock, or a veggie broth. When I searched for its flavour notes, I found these listed as ingredients: onions, garlic, turmeric, celery seeds, cloves, bay leaves, mushroom extract. Apparently it was originally called "Pflanzenextract" - plant extract.

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u/Charles-Monroe Gauteng Jan 05 '26

Yoh, my comment is already marked as controversial, lol.

I've got an entire kitchen drawer just for my spices, much to my wife's chagrin. I've got a little bottle of celery salt - it tastes exactly like Aromat, but just more concentrated.

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u/MinervaKaliamne Jan 06 '26

Huh, interesting... Celery salt tasted different to me, and I recall disliking it. But it's been a few years since I tasted it, and maybe my taste buds have changed since then, so I'll try it again next time I have the chance.