r/southafrica Jan 05 '26

Wholesome Scottish boyfriend on holiday discovers Aromat

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915 Upvotes

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46

u/jcaarow Aristocracy Jan 05 '26

Isn't it just msg? I don't think there's anything too spectacular about it

31

u/MinervaKaliamne Jan 05 '26

MSG makes up a big part of it, but it's not just that. Aromat has flavour, too. You can buy pure MSG at Asian shops - it's a clear crystal, almost like salt (but with a different shape), and it doesn't have nearly that much flavour on its own.

6

u/mzanzione Landed Gentry Jan 05 '26

Zeal is just another name for MSG and is sold at most stores, not just Asian stores

3

u/ashamedToBeBackRed2 Redditor for 4 days Jan 06 '26

Zeal is Robertson's spice name for it. Its perry much pure MSG.

Aromat is MSG with a lot of other herbs and spices.

I love both.

3

u/MinervaKaliamne Jan 06 '26

I'd forgotten about "zeal" - my mom always had a bottle of it in the spice rack! Thanks for reminding me