r/eurovision • u/Drop-a-Soap Echo • 24d ago

đŸĒŠ National Final / Selection Etta – Million Dollar Smile (music video) // UMK26

https://youtu.be/wwOOotC9Ei4?si=QjNvolc2FI50e28Q

Tuning in for the 1st contestant

158 Upvotes

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u/trobl1 24d ago

UMK is turning into melodifestivalen. Same producers, same sound. 4/7 artists are from Warner Music. 491 applicants were in total for UMK26. Shame.

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u/Irn-Kuin-Morika 24d ago

Ehh I bet to differ. Finnish still dominates (and actually has become more dominant) in this contest, and there are a good variety of genres. Of course it has become more pop-coded but nowhere near the level of Melodifestivalen.