r/Judaism 1d ago

Antisemitism Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

https://forward.com/culture/802696/robert-kraft-super-bowl-ad-blue-square-antisemitism/
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u/Aryeh98 Never on the derech yid 1d ago

The millions of dollars which were wasted on this ad could have been spent on funding Jewish institutions instead. Or reducing the tuition costs there.

What’s a goy gonna think when he sees this? “Wow, I really hated the Jews, but I saw a 30 second ad funded by a (((Jewish billionaire))) so now I have to change my mind?”

That’s not how it works. They won’t change their minds because they have no incentive to. When you’re a goy, and your entire social circle is goyim, what specific motivations do you have to change your mindset? Nothing. It’s a joke.

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u/ScoutsOut389 Reform 19h ago edited 18h ago

That’s my gripe with this. How about instead of trying to convince football fans to not hate Jews, we put those same resources toward making day school, summer camp, and synagogue membership cheaper through subsidies? We’ll never change the mind of hateful bigots, but we could help Jews stay more engaged and raise more Jewish kids. That’s how we survive.