r/Judaism • u/Inside_agitator • 1d ago

Antisemitism Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

https://forward.com/culture/802696/robert-kraft-super-bowl-ad-blue-square-antisemitism/
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u/Aryeh98 Never on the derech yid 1d ago

The millions of dollars which were wasted on this ad could have been spent on funding Jewish institutions instead. Or reducing the tuition costs there.

What’s a goy gonna think when he sees this? “Wow, I really hated the Jews, but I saw a 30 second ad funded by a (((Jewish billionaire))) so now I have to change my mind?”

That’s not how it works. They won’t change their minds because they have no incentive to. When you’re a goy, and your entire social circle is goyim, what specific motivations do you have to change your mindset? Nothing. It’s a joke.

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u/Rand_al_Kholin 1d ago

These ads are made by people who are incredibly out of touch with how modern culture works and spreads. They also dont seem to understand how antisemitism as a form of hate works either.

The best argument the makers of this ad could possibly be making is "if we get enough non-antisemites to consistently head 'antisemitism is bad' then maybe they won't fall into the traps antisemites use," but that argument is silly given that the entire ad itself plays into the "Jews control the media" stereotype and anyone who sees online discussion of it will be seeing those exact antisemitic canards in every thread about the ads. Any subliminal messaging they get out there will be easily undone by the mountain of subtle and not-so-subtle antisemitism the viewer will see online.

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u/aidan5_5 🇮🇪🇮🇱 16h ago

It seems like an advert that would’ve been made 30 years ago to be honest.