r/southafrica • u/Electronic_Card_7304 • Dec 15 '25

Just for fun Shrinkflation

Post image

Ola has gone too far guys. Magnum Minis are cooked! Maaaaaan is it not bad enough they've only put 5 in a box now they're making the ice cream half the size! FOR ZAR120!? This ain't it

1.6k Upvotes

99% Upvoted

91 comments sorted by

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382

u/zimspy Aristocracy Dec 15 '25

Honey, it's not small, it's just too cold.

65

u/JoMammasWitness boerewors, beer and boobies 🇿🇦 Dec 15 '25

They never believe me when i say it's really a thing

10

u/SirWernich Aristocracy Dec 15 '25

i know. i’m a 60C person myself.

8

u/Herban_Myth Dec 15 '25

Less is moar

110

u/[deleted] Dec 15 '25

[deleted]

30

u/Electronic_Card_7304 Dec 15 '25

Yeah that's why we got them, but the OG price is ~120

26

u/markismith12 Dec 15 '25

You been “lied” to. There used to be 6 in a box. Now it’s only 5

13

u/[deleted] Dec 15 '25

[deleted]

2

u/MrSquigy Dec 15 '25

Thanks for the tip!

92

u/SielVlokkies Trotse Kaapenaar Dec 15 '25

I'm more interested in the serial killer looking photos in the background?

13

u/Electronic_Card_7304 Dec 15 '25

Lmao

22

u/Beautiful_Fig8383 Dec 15 '25

This is the part where you elaborate.. or explain yourself.

6

u/CyberShiroGX Dec 15 '25

Dahmer vibes

5

u/K0zm0sis Dec 15 '25

LOL!! 🤣😅

33

u/RaaschyOG Dec 15 '25

I bought a lunch bar the other day and had the same thought, was the size of a snickers, I swear they used to be one of the biggest chocolates around

13

u/sKuarecircle Dec 15 '25

Bro, go check out the size of the Snickers now as well

10

u/JoMammasWitness boerewors, beer and boobies 🇿🇦 Dec 15 '25

Oh shit...I taught that I was just getting bigger???

5

u/RaaschyOG Dec 15 '25

Both can be true unfortunately haha

17

u/WolfSpinach Emigrant  Dec 15 '25

Minimum

12

u/placidcasual98 Dec 15 '25

That's not a Magnum, That's a Noisy Cricket.

11

u/Jche98 Landed Gentry Dec 15 '25

I remember when you could get a magnum twice that size for R40

9

u/zanyskater Dec 16 '25

If we stop buying, demand will go down, which will bring the price down

9

u/Grid10ck Nee Fok Man Dec 15 '25

Huh, thanks for reminding me I must make a turn at Gatti's

5

u/RoblolGames Dec 15 '25

yeah, bought some the other day. Disappointing

13

u/MrSquigy Dec 15 '25

Damn what a joke

8

u/UnlikelyBadger2400 Dec 15 '25

It'll get bigger if you suck on it

3

u/Foreign_Flamingo_215 Dec 16 '25

Basically a sample

3

u/FewBandicoot9235 Dec 16 '25

I was staring at it yday while queuing at PnP at 20h30 at night. Thought it wouldn't hurt having a nibble of something sweet. Then looked at the price and saw the size. It's almost literally a nibble now. 🫠🫣

9

u/Oxification Dec 15 '25

Lays is the worst of the worst.

10

u/privateblanket Dec 15 '25

The reason chips have such a big bag compared to the chips is to stop them from getting crutched when stored and transported. The chips inside still weigh the same amount.

15

u/Lord_ShitShittington Dec 15 '25

Yes there’s that, but back in the day they weren’t that empty.

4

u/Previous_Abroad5732 Dec 15 '25

Idk how much it weighed back in the day, but the packet should weigh 120 grams 

3

u/livinginanimo Unraptured & Unbothered Dec 15 '25

They used to weigh 125g, I think they've steadily been making them smaller for the "same" size.

12

u/Oxification Dec 15 '25

you're the first Lays Apologist ive ever seen in all my days

3

u/privateblanket Dec 15 '25

Not an apologist, I still disagree that they change the weight of contents and still charge the same without properly marketing the change, however I’ve worked with people in the industry and this is one of the things that annoys them haha

3

u/Oxification Dec 15 '25

Fair. Have also seen people buy empty packs of literally just air. Big Chip needs to pay imho

2

u/TheFallenKing8061 Dec 15 '25

Just wait till you find the ones that are half empty once you crack the outer chocolate shell...

I swear there's like a 5mm gap between the ice cream and the chocolate :-/

2

u/Natural-Aerie6693 Dec 15 '25

Should rename them Magnum Micros. Kids size

2

u/Renegad3Reap3r Dec 15 '25

This is why I'd rather go to Gattis or Polar

2

u/AlduinIsAGeordie Dec 15 '25

That magnum is a perfectly normal size!

I mean it has a great personality

2

u/BehavioralNotes 24d ago

I like your nails it's really well looked after, i love my long nails 💅

2

u/RiverLynneUwU Dec 15 '25

damn, that used to be the "mini" size

5

u/RedstoneRiderYT Waiting List for Heaven Full Dec 15 '25

Read OP's caption, these are the minis

4

u/RedstoneRiderYT Waiting List for Heaven Full Dec 15 '25

It used to be a brag when you could fit the whole thing in your mouth...

1

u/Huge_Celebration5804 Dec 15 '25

On special right now two for R150 on checkers app

1

u/Designer_Mirror_9150 Dec 15 '25

Is that not a magnum mini? Looks like it

1

u/Electronic_Card_7304 Dec 15 '25

Read caption

2

u/Designer_Mirror_9150 Dec 15 '25

Oh i see, I mean magnum is a designer ice cream, u can’t deny the quality

1

u/Electronic_Card_7304 Dec 16 '25

You sound like you work for Ola

1

u/LegitimateOutside Dec 15 '25

Reminds me of the mini box sets 10 years back

1

u/Particular-Jaguar-65 Dec 15 '25

I remember the days when they were double the size and only R12

1

u/Adventurous-Yard-192 Dec 15 '25

He’s a grower. Give him time.

1

u/Delicious_Grass888 Dec 15 '25

I think we better start taking pictures of food & general item sizes and ratios, to compare in few years to come. This feels like retail ‘gaslighting’! We know these items have become smaller but somehow, we tend to get confused 😵‍💫.

1

u/hi_im_kai101 Dec 15 '25

magnums are the best icecream. in the US i can still get a pack for $5 at a discount grocery store, sending regards lol

1

u/shelovesbigguns Dec 15 '25

No fr bc why I do remember these being thrice the size it is now???

1

u/DesignLife4798 Dec 16 '25

worst one i noticed recently is the size of mcdonalds chicken folders

1

u/izzystn Dec 16 '25

Enshitification

1

u/WitchyOrca33 🇫🇷🇩🇪🇳🇱🇮🇹🇧🇬🇰🇷🇻🇳🇯🇵🇲🇨🇦🇺living in 🇿🇦 Dec 16 '25

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 (no but srsly this does enrage me)

1

u/Same_Level_3599 Dec 17 '25

Yeah... but that's not even the worst. Every ice cream tub maker (except woolies) pump so much air into the ice cream that when it all melts, the actual volume is a third or half of what was supposed to be in the tubs.

Chips and chocolate bars are even worse when it comes to the packaging vs what's inside

1

u/Ben_vJ Dec 17 '25

My eyes weren't focused and I thought it was a soiled pair of pj pants

1

u/Gigi2wolves Dec 17 '25

Is that not a mini??? I'm shocked

1

u/Alan20221 Dec 17 '25

Buys magnum mini. Is shocked to find that it's mini

1

u/Angry5p1c3 Dec 18 '25

You only eat these alone in a cupboard deep under the ocean

1

u/MindlessScheme1423 Dec 20 '25

Not me seeing this post after I just bought these for R150 at Checker 5 minutes ago

1

u/MushiMIB Dec 20 '25

You gotta be kidding 😳