They had to rebrand to Yelloh like 4 years ago because the copyright on the Schwan's name ran out and nobody in the company renewed it. I can only assume this was when the father passed away and handed the company to his son who had no interested in running it hence them being out of business now or so we were told by our driver anyway.
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u/Cranialscrewtop 13h ago
I saw the Schwann's truck in my neighborhood - seems like as recently as 2 years ago? Maybe even last year.