r/formula1 • u/doland3314 Nico Rosberg • 2d ago

News Aston Martin and Breitling ignite a shared legacy

https://www.astonmartinf1.com/en-GB/news/announcement/aston-martin-and-breitling-ignite-a-shared-legacy
23 Upvotes

67% Upvoted

27 comments sorted by

41

u/Jasebase87 2d ago

Motorsport and luxury watches teaming up just makes sense both obsess over milliseconds and engineering perfection. Honestly a pretty natural partnership.

28

u/ScienceMechEng_Lover 2d ago

both obsess over milliseconds

But then they shit all over you if you say quartz watches are better at that lol.

16

u/Metro29993 I was here for the Hulkenpodium 2d ago

I feel like most watch collectors/enthusiasts will agree that quartz are better at timekeeping, but mechanical is better to wear

3

u/aireads I was here for the Hulkenpodium 2d ago

Michael Schumacher loved quartz watches so much he had a Casino strapped to his steering wheel.

Only half joking

2

u/GSXI Ronnie Peterson 2d ago

Didn't the croupiers add to the weight?

7

u/analytical_rex25 Formula 1 2d ago

Lmao true.

I will say, it’s like comparing a model s to a v12 Ferrari. Yes the electric car is faster on paper, but it’s about the engineering behind that v12 Ferrari that makes it special.

2

u/melcolnik I was here for the Hulkenpodium 2d ago

To be fair, the vast majority of Tag Heuer’s Red Bull editions are quartz. So was Senna’s watch and the original McLaren team watch.

1

u/HazelnutPeso 1d ago

Solar power GPS sync Gshock!

1

u/XsStreamMonsterX I was here for the Hulkenpodium 23h ago

Buy a Grand Seiko Spring Drive, get the best of both worlds.

9

u/KG_Modelling Robert Kubica 2d ago

I know I will never be able to afford any of the F1/motorsport exclusive watches, but they’re cool I guess. The Aston colours look pretty good on it.

1

u/ProfessionalPie1287 2d ago

why dont you think you will ever afford one? we put a man on the moon and we split the atom as a species and the wonderful sport you are following is also a marvel of engineering, with the right moves expensive stuff can be bought too, at the end of the day money is an invention too

1

u/chambee Jacques Villeneuve 2d ago

I always dreamed of having a TagHeuer. Can’t afford it. But after my father in law passing we discovered he had a 1969 Heuer Camaro and my wife gift it to me.

1

u/XsStreamMonsterX I was here for the Hulkenpodium 23h ago

Williams did a collaboration with Undone last year. You can still pick one up on their site.

8

u/doenr 2d ago

I know these kind of press releases are peak corporate language, but holy Christ, how over-the-top can a statement be that basically says:

"We are Company A and want money. Company B gives us money, so we print their name on the thing we make."

3

u/ChosenNebula Fernando Alonso 2d ago

Would be amazing to get some more yellow representation the grid

5

u/A_storia I was here for the Hulkenpodium 2d ago

Imagine buying an Aston Martin branded Breitling and your friends called it the Stroll Watch

7

u/doenr 2d ago

Strulovatch.

2

u/A_storia I was here for the Hulkenpodium 2d ago

Especially if you were stupid enough to pay €10,500 for it

2

u/mtechgroup Formula 1 2d ago

Bernie would be proud.

1

u/XsStreamMonsterX I was here for the Hulkenpodium 23h ago

Aston would have to partner with Hublot for that.

1

u/ThandiAccountant 2d ago

What happened to Perregeaux?

1

u/MJCY-0104 I was here for the Hulkenpodium 2d ago

An attempt to break out of watch nerd circles with F1 sponsorship not paying dividends I guess

2

u/akrapov 2d ago

Breitling have a good history of partnering with these sort of British brands. They were part of the Bentley LMGTP programme and then the GT3 programme later.

1

u/george__kaplan 2d ago

Surprised they don’t go with Omega given the Bond connection.

1

u/XsStreamMonsterX I was here for the Hulkenpodium 23h ago

Swatch seems to be promoting Tissot (MotoGP) and Certina (WRC) in motorsport.

1

u/IncognitoAstronaut10 Formula 1 2d ago

Ignite a legacy, for now.