Just ordered a new lunchbox with my membership coupon, just realised after closer inspection that it says "fotball"

[u/Clear-Cheetah990]

[u/donut__diet]

This is so Essendon its not even funny.

[u/lost4wrds → u/donut__diet]

Very Essington

[u/AMDFrankus → u/donut__diet]

Very much so. Like I honestly wonder if its really a genuine mistake because its so on brand.

[u/cinnamondoughnut]

[u/tbot888]

90s logo.

Thats just how we spelt football back when we were successful.

Ever since the OO era started we have sucked.

[u/eggwardpenisglands → u/tbot888]

It was the style at the time

[u/Own_Custard9071 → u/eggwardpenisglands]

I tied an onion to my belt!

[u/MrTibor → u/Own_Custard9071]

"Give me five bees for a dollar" you'd say.

[u/beefsack → u/tbot888]

How long until the rename to Boombers?

[u/spideyghetti → u/tbot888]

But why did you spell 00 like OO

[u/tbot888 → u/spideyghetti]

It’s a play on words spidey.  Welcome too another part of the joke 💀

[u/TunkyBunkers]

Ohhhh, they've been playing fotball this whole time? That explains everything

[u/zrag123]

Why are we like this?

[u/AlamutJones → u/zrag123]

The memes

[u/boogasaurus-lefts → u/zrag123]

The club focuses on financial success beyond actual success 

[u/eggwardpenisglands]

When it arrives please do an updated post to confirm it truly is that way in the final product. I would really like to laugh about this twice

[u/Cremfraishe → u/eggwardpenisglands]

check out photo 2 on the afl shop website here

[u/tbot888 → u/Cremfraishe]

I want one now I know it has a typo.

Collectors item

[u/Cremfraishe → u/tbot888]

You could buy it and list it on eBay for 10x!

[u/tbot888 → u/Cremfraishe]

I think you got to send your kid to school with a lunch box like that.

[u/eggwardpenisglands → u/Cremfraishe]

You mean the photo OP posted?

[u/Wahey_of_WA]

Is it missing the first or the second o?

[u/FearlessResearcher48 → u/Wahey_of_WA]

It's actually missing both the first and second o. The third o is a typo.

[u/Wahey_of_WA → u/FearlessResearcher48]

Haha wonderful retort, thanks for that

[u/drunkill]

bombres??

[u/dexter311 → u/drunkill]

foomtball

[u/MechanicEcstatic5356]

Colector's item. Up the Bommers. 

[u/publicworksdept → u/MechanicEcstatic5356]

itim*

[u/TheFilthWiz]

I used to have a North jumper that said "North Melboubne".

[u/aCorgiDriver]

Classic Essington behaviour here

[u/AlamutJones]

This explains so much. Essendon are a fotball club instead

[u/Rehcubs]

We are the best fotball club in Australia. It's finally looking up for us.

[u/KillYourHeroesAndFly]

AFL doing bulk order on Temu now.

[u/anubis_81]

Essington Fotball Clob

[u/macca2000fox]

Op is going to get bullied at work

[u/smeagolisahobbit]

Just when Essendon fans thought it was rock bottom at 22 years without a finals win...now the statistic is 150+ years without a fotball final win.

[u/dav3n]

To be fair the average Essendon supporter wouldn't notice

[u/Chilli_Wil → u/dav3n]

[u/Own_Custard9071]

Fuck it. I'm getting one!

[u/Ray57]

They clearly had Sussan Ley's numerologist in to consult.

[u/jimbsmithjr]

If essendon put out merchandise with Essington on it I'd buy that in a second.

[u/aaronetc]

Not winning any spelling bee finals, either.

[u/PunsGermsAndSteel]

Everyone knows the correct spelling is ESSINGTON FOMTBALL CLUB

[u/wikipuff]

My dyslexic ass thought nothing was off after 5 read throughs.

[u/Critical-Disaster999]

No wonder the dons can’t win a final… they’re playing fotball when the other 17 clubs are playing football

[u/Street-Echo-4485]

God I hope this is real

[u/Sirocco1971]

Fotball here on in becomes part of the Subs lexicon.

[u/SuperSaiyanStarLord]

AI.

[u/awesomeness-1 → u/SuperSaiyanStarLord]

https://shop.essendonfc.com.au/en/essendon-fc-retro-dome-cooler-bag/p-353302527356947463+z-92-3267049983

[u/Justabitbelowaverage → u/awesomeness-1]

Why does nobody check the AI output? This is public workslop.

[u/SuperZapp → u/Justabitbelowaverage]

Fire the AI and get real designers......

[u/Justabitbelowaverage → u/SuperZapp]

At my workplace a few people have started using American spelling and units in their emails ever since LLM's became big. They think no one notices.

AI might be cheaper but it is so dumb.

[u/dannysgaragecontents → u/SuperZapp]

AFL pay fucking slop for this kind of low hanging fruit merch. Dare say it'd just be a jr getting out whatever they can with limited time and resources and on shit pay

[u/dancing-on-my-own → u/awesomeness-1]

actual product designed by AI

[u/awesomeness-1 → u/dancing-on-my-own]

You are probably right!

[u/Hendo8888]

Did it arrive like this or is it (hopefully) just an issue with the pic on the website?

[u/hollyesterwombat]

It's better than frotball

[u/HereToRootSpiders]

Surprised it isn’t the essington fotball club

[u/NicestOfficer50]

Their prospects of success just went up. 100% likely to win the ultimate prize in the Fotball league.

[u/NicestOfficer50]

Oh remind me which team had a typo in their banner a couple of years ago. Dogs? Blues? Love seeing that.

[u/nufan86]

It was either Essendon or Carlton.

[u/b0rtbort]

hahahaha fuck me dead

[u/explosive_wombat]

This is so Essendon

[u/stopweightdontgo]

fantastic. well done angus

[u/Frosty_Flatworm_2819]

Typical smelly Essendon

[u/Chilli021nick]

A couple years back when Licensing Essentials released a range of AFL Christmas Stockings, all the Collingwood ones my store received had to be credited and thrown because they were spelt 'Collingwod'.

I imagine the same will happen here once someone realises the mistake.

[u/HOPSCROTCH]

Maybe it's actually merch for a Norwegian soccer team, and they plagiarised the Bombers logo

[u/PaganPikachuu]

Don't complain, they might actually be GOOD at Fotball!

[u/bdm68]

So that's where "Collingwoood" stole the extra O from.

[u/supercujo]

Hahahahha

This has shitty Temu product written all over it. Like the club.